Tourism Technology Asia 2016
20 - 21 July 2016
Marina Bay Sands, Singapore

TTA MICE Seminar - How to run MICE Businesses in Brazil, Indonesia and India 

21st July: 1400hrs - 1600hrs @ Innovation Theatre Room A 

Completing the ecosystem at TTA/Pro AVL Asia, MICE planners are invited to attend and understand various country’s development, potential, opportunities, and requirements to hold events.

In this workshop, the Speaker will share about what is the requirement to run a MICE event in the country.  Presentation will update on areas such as demographics, tax, partnership, language, incentives, opportunities and others that can give attendees a quick understanding and jumpstart to running a MICE event in that particular country. 

Country Presentation:

Session 1 : India (1400hrs - 1435hrs) 
Session 2:  Brazil (1435hrs - 1510hrs) 
Session 3:  Indonesia (1510hrs - 1545hrs) 
Q&A & Networking: (1545hrs - 1600hrs) 

Free for Registered Visitors! 

Registration is closed

Speaker’s Bio

Mr Balasubramanian.S,
Exco Board - Indian Exhibition Industry Association (IEIA) 

Bala is the Excutive Director of the Indian Machine Tool Manufacturers' Association (IMTMA) and the Chief Operating Officer at Bangalore International Exhibtion Centre (BIEC). 

Bala comes with mroe than 2 decades of experience in Exhibition industry. He has been leading the flagship machine tool exhibition IMTEX at the Indian Machine Tool Manufacturers' Association (IMTMA) along with other machine tool brands at various regions. He is also head of the Sales, Marketing and Operations activities at the Bangalore International Exhibition Centre (BIEC), a Green and IMS Certified exhibtion & conference venue built and managed by IMTMA. He was earlier associated with IIR Exhibitions, INTECH Trade Fairs. 

Mr Effi Setiabudi
Indonesia Exhibition Companies Association

  • Born in Palembang – South Sumatra Indonesia in 1957
  • A degree holder in Architecture 
  • President Director of PT Debindo International Trade & Exhibitions (Debindo-ITE) – a leading exhibition company in Indonesia
  • Debindo Group of Companies has been over 25 years in exhibition and conference business, both at home country and overseas.
  • Chairman of the Indonesia Exhibition Companies Association (IECA/ASPERAPI)
  • A Board Member of AFECA
  • Guest speaker to various seminar, conferences and meetings on MICE industry

Mr Helio Ciffoni
CEO, Sapiens Global

Helio Galvão Ciffoni, born in Brazil. Holds a Master’s Degree in Education,(PUCPR, Brazil, 2001); Civil Engineer (UFPR, Brazil, 1982) Physics (UFPR, Brazil, 1980).

 Came to Asia for the fist time in 1987, as a trainee in a JICA (Japan International Cooperation Agency) program on Information Technology. As an entrepreneur, developed a joint venture with a South Korean company in 1998 and in 2000 prospected the Japanese market as a member of a Brazilian IT association. From 2001 to 2007, as CEO of Malisoft Technologies, developed a network of clients in Japan, using its structure in Brazil for software services outsourcing. Founded Sapiens Global in Japan in 2008, opened the Singapore office in 2013 and the Jakarta office in February, 2016. Helio Ciffoni is Sapiens Global’s CEO and lives in Singapore.

Flying often to Brazil, Japan, Myanmar and Indonesia on business purposes, mainly developing business strategies in emergent markets for SMEs in industries like F&B, IT, Infrastructure and Aviation.