Tourism Technology Asia 2016
20 - 21 July 2016
Marina Bay Sands, Singapore

Press Release 1 – 23 May

16 May 2016
For Immediate Release

Energizing the Industry – Tourism Technology Asia and Pro AVL Asia Exhibition and Conference 2016

With the speed of software and hardware advancement, tourism infrastructure and spaces need to upgrade their technological capabilities to meet the expectations of the discerning consumer. Tourism Technology Asia (TTA) held in conjunction with Pro AVL Asia (PAA) aims to update and educate the industry on how technologies can help optimise operations and create exceptional experiences for live events, tourist attractions and hospitality facilities. This premiere regional trade exhibition and conference brings together the ASEAN market – specialising in technologies built for hospitality spaces, live events, large-scale venues like convention centres, stadiums, leisure attractions, and entertainment venues. The time for the industry to modernize new projects, and upgrade current developments is now as tourist arrivals into Asia is expected to be the highest globally at +5%. This includes both business and leisure travellers attending live events, visiting leisure attractions, staying at hospitality venues, using large-scale venues, and patronizing entertainment and F&B establishments. The exhibition and activities at TTA and Pro AVL Asia will support this growth in the region and bring the full suite of products, solutions via its exhibition, conference, seminars, workshops, and activities.

Key Features & Activities at the TTA and Pro AVL

  1. Tourism Technology Asia Conference – How Technologies Can Boost Competitive Advantage In Hospitality Event Spaces
    20 – 21 July 2016 @ Innovation Theatre Room A (1.5 Day Conference)

    Meetings and events spaces are significant revenue drivers in the hospitality industry that is sometimes neglected but is the area that welcomes a large number of clients, business tourists, and leisure tourists. In addition, hotels and other hospitality venues now have to contend with increased supply, and new competition from dedicated meeting space venues, repurposing of tourism assets into meeting spaces, and remote meetings using video conferencing, webinars and screen sharing.

    This conference will focus on optimizing meeting spaces with technologies as a competitive advantage in selling and maximizing the use of event spaces. It is critical for the hospitality industry to understand and explore technology which can:

    • Alleviate operational pain points Improve productivity
    • Reduce cost
    • Increase revenue or create a competitive advantage
    • In some cases, bring about a paradigm shift with certain disruptive technologies.

    The 1.5-day conference for hospitality professionals and venue owners will include panel discussions, educational presentations, case studies and networking sessions to discuss trends and technological solutions impacting the tourism and hospitality industry and its event spaces.

  2. Themed Entertainment Panel - Using Technology to Create a Compelling Themed Entertainment Experience
    20th July: 10:30hrs – 12:00 hrs @ Innovative Theatre Room C
    Working jointly with the Asia Pacific Board of our partner association, the Themed Entertainment Association. Attend to hear how the experts with experience in renowned themed entertainment venues discuss the use of technology to create better and more compelling experiences for their customers.

    Panelists include:

    • Ken Wheatley (Christie Digital, USA)
    • Anne Huang (Vice President, VOA Associates Incorporated, China)
    • Thomas Megna (CEO, Megna Entertainment Group, China)

  3. All about Live Sound Reinforcement
    20th July: 14:00hrs – 17:00hrs @ Innovation Theatre Room C
    by Mr Daniel Foo, Founder/Director (R&D) – GECKO Music Group

    Learn about Live Sound Reinforcement from the experts, key topics:

    • Live sound reinforcement design and requirements.
    • Why are there differences in sound quality on different makes of audio equipment when all of them are having the same technical specifications?
    • Why are your loudspeakers not covering your venue well, even with filler and delay speakers installed?
    • Introduction to GECKO® C.R.I.S.T.A.L.® Audiophile technologies.

  4. Architect Seminar Series: Smart Cities Technologies for Hospitality Infrastructure
    20th July: 14:00hr – 17:00hrs @ Innovation Theatre Room B

    Topics TBC, speakers include:

    • Mr Lee Yew Weng, Dy General Manager, Smart City Solutions, Surbana Jurong Consulting Group
    • Mr Peter Hunt, Principal Consultant, Hewshott, Australia

  5. Industry Cocktail Reception
    20th July: 18:30hrs onwards
    A special industry networking event for VIP buyers, delegates, exhibitors, and invited guests to celebrate the launch of Tourism Technology Asia and Pro AVL Asia in Singapore (Open to invited guests only)

  6. CTW Forum “The Future of Corporate Meetings and Events” : Forum and Panel discussion
    21st July: 10:00hrs – 14:00hrs @ Innovation Theatre Room B
    Targeting at corporate travel buyer arranging business travel, planning meetings, events, and incentives overseas.
    Forum 1: Technology Trends in Corporate Travel: Attendees at this forum can understand and be updated on the latest technologies that will contribute to corporate meetings to increase efficiency and get first hand to hear about the 2016 Business Travel Survey results.
    Forum 2: Negotiating the Best Value with Hotels: Understand both sides of the story as corporate travel managers and hoteliers share their perspective and pain points in the negotiation process. Leverage this knowledge to optimise your next engagement.
    Jointly organised by TTG Media, who organises the Corporate Travel Series of events in Asia.

  7. Strategic Lighting Design Planning for Large Scale Broadcast Event
    21st July: 10:00hrs – 11:30hrs @ Innovation Theatre Room C
    By Mr Mac Chan, Principal Consultant, Stage Centre Line Associates Pte Ltd
    Hear and exchange ideas with an expert who has planned the lighting design for mega large-scale events such as Singapore’s National Day Parade, and the SEA Games. Topics he will be covering:

    • Broadcast Lighting requirement and technical planning
    • Lighting Design issue and technical / logistic challenge for large Scale event New Visualisation Technology in large scale event application
    • Case Study of Singapore NDP, Commonwealth Games and SEA Games Opening Ceremony.

  8. Exclusive Behind-the-scenes Site Tours
    Gain access to top hospitality and tourism venues in Singapore to view the top-of-the-line technologies and installations within the venue! Organised with various venue partners in Singapore, we are showcasing Singapore’s large-scale venues such as: The Star Performing Arts Centre, The Esplanade, W Hotel, Marina Bay Sands and more!

  9. TTA MICE Seminar
    21st July 14:30hrs – 16:00hrs @ Innovation Theatre Room A
    Completing the ecosystem at TTA/Pro AVL Asia, There will be Country presentations such as from Brazil and Indonesia to MICE planners to understand the country’s development, potential, opportunities, and requirements to hold events.

  10. Design Considerations for Audio, Video, Stage Lighting and Acoustics in A Performance Venue
    21st July 14:00hrs – 15:30hrs @ Innovation Theatre Room B
    By Robert Soo, Principal Consultant/Trainer - Cogent Acoustics

    Hear and exchange ideas from an expert on how to make use of your audio, video, stage lighting and acoustics equipment for your various performance venues and houses of Worship (Churches, etc.) to make your venue come to life.

  11. SMART Hospitality Technology Showcase
    20 – 21 July on the Exhibition Floor, Hall C
    By Swee Lee Projects
    Hotel function room customers are moving away from the simple presentational model of the last 20 years and towards the need for Guest mobile device connectivity and accessible content sharing/collaboration. The Smart Hospitality Technologies Showcase will provide a demonstration of an integrated Connectivity, Content and Collaboration solution (BYOD).
    In addition, Hotel Guest Room Customers has increasing expectations in their experience at hotels – they will increasingly expect to be able to unlock doors, control thermostats, turn on TVs, turn off lights, and more from their mobile device. Even the ubiquitous alarm clock is increasingly obsolete, as most guests now use their smartphones for a wake-up call. Device-specific technology such as the iPhone dock is also much less desirable now with the combination of Bluetooth loudspeakers and the popularity of Android. Hence, the Smart Hospitality Technologies Showcase will provide examples of new solutions in Guest Room automation.

For more information about TTA and Pro AVL Asia – call +65 67023005 or email and

TTA Pro AVL Website: